How hair straighteners work is a bit more detailed than your locks simply being “flattened” by two hot plates; a lot as to do with the ions in your hair and the ions in your straightening tool.Your hair is normally what is referred to as, “positively charged”; that is it contains a majority of positive ions. These positive ions keep your follicles open, not only causing frizz and unruliness, but making your hair susceptible to all kinds of damage.
The Brazilian Keratin Treatment is an innovative new technique of hair straightening that has hit the hairdressing industry with a bang. It is innovative in that it uses keratin instead of the other harsh chemicals formally used to straighten hair. Keratin is a protein high in sulphur and cystine that is found naturally in the body in hair and nails. Keratin is then combined with formaldehyde to form the straightening solution. The solution is fused on to the outer layer of the hair by using a hot iron to create a smooth, straight effect. The straightening effects of the Brazilian Keratin Treatment last for up to 3 months and the hair is left feeling soft, manageable and virtually frizz-free.